Global Travel Collection - 2025

Checked In

During my time as a Partner Marketing Coordinator at Global Travel Collection, part of Internova Travel Group, I identified an opportunity to make GTC UK’s Instagram content more immersive, engaging and native to the platform.

Rather than simply presenting hotels and destinations, the content needed to bring the audience inside the experience.

I created Checked In, a recurring social series inspired by the POV format transforming travel content: iconic properties experienced through the traveller’s own eyes.

I wrote the internal executive pitch that secured approval for the series, then developed a flexible format that could adapt to each property while maintaining a consistent identity.
For every production, I mapped the guest journey, selected the key moments to capture and translated each hotel’s character into an immersive, social-first narrative. I then filmed, edited and post-produced the content on location.
Creative concept · Executive pitch · Content planning · On-location production · Filming · Editing · Post-production