I have always been curious. Curious about places, people, culture, and the ideas that make us see the world differently. Growing up in Uruguay, the rest of the world often felt far away — and perhaps that is exactly what made me want to discover it.

Uruguay also gave me a particular way of approaching things: something of the gaucho spirit. Resourceful, independent, and always ready to find another way forward. It taught me to observe closely, create with what is available, and stay close to an idea until it becomes real.

That combination of curiosity and resourcefulness has shaped my career across communication, content, partnerships, and brand marketing. I have worked across travel, hospitality, and technology, connecting strategy with execution and transforming ideas into stories, campaigns, and experiences that people can genuinely engage with.

Today, I am based in Barcelona and work across international markets, but I still carry Uruguay into everything I do: an outward-looking curiosity, a hands-on mentality, and the belief that good ideas can travel much further than where they started.