Professional Experience
With seven years of experience in marketing and communications — and the last four focused on travel and hospitality — my work spans brand marketing, partnerships, content, and experiences across international markets. I connect creative ideas with commercial objectives, translating what makes a brand or destination distinctive into campaigns and experiences people want to engage with.
Developed data-informed marketing strategies for hotel partners across EMEA, connecting performance, market demand, brand positioning, and revenue objectives.
Worked with regional and global teams across marketing, eCommerce, and commercial functions to identify growth opportunities and translate hotel data into actionable campaign recommendations.
Focus: Hotel marketing · Campaign strategy · Performance · EMEA markets
GDS Marketing Strategist, EMEA
Barcelona · Dec. 2025 – Jun. 2026
Amadeus hospitality
Managed and supported co-branded B2B and B2C marketing initiatives with leading luxury hotel, cruise, destination, and tourism board partners, reaching a global network of travel advisors and luxury travellers.
Produced content across email, social media, landing pages, and partner communications, while managing timelines, assets, approvals, and reporting.
Focus: Partner marketing · Luxury travel · Content · Co-branded campaigns
Partner Marketing Coordinator
Remote · Apr. 2024 – Oct. 2025
global Travel Collection
Created brand activations, partnerships, communications, and events designed to connect travel brands with clients, media, and industry leaders.
Projects ranged from executive experiences at luxury hotels to destination-led campaigns, the launch of the Forbes Travel Summit Uruguay, and a TikTok strategy that generated more than one million views.
Focus: Brand experiences · Partnerships · PR · Events · Social media
Corporate Communications & Events Coordinator
Uruguay · Jul. 2022 – Apr. 2024
Jetmar viajes
Selected Capabilities
Partner & Commercial Marketing
Co-branded campaigns · Stakeholder management · Sponsorships · Account support
Content & Sales Enablement
Email marketing · Newsletters · Sales decks · Proposals
Digital & Performance
Landing pages · Social media · Reporting · Audience insights · Content optimization
Brand & Experience
Destination storytelling · PR · Activations · Events · Tourism boards
Tools
Salesforce · Asana · Zoho · Google Analytics · PowerPoint · Canva Pro · Adobe Photoshop · CapCut
education
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Master’s in Strategy and Creative Brand Management
UPF Barcelona School of Management
Barcelona, Spain
2024-2025
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Bachelor’s in Communication, Advertising & Marketing
Universidad ORT Uruguay
Montevideo, Uruguay
2018-2023
Additional Training
IE University
Course
2026
Digital Sales
Brand Storytelling
Brother Montevideo
Course
2024
Web Design
BIOS Uruguay
Course
2018