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Jetmar Viajes
Role: Corporate Communications & Events Coordinator
Uruguay's leading travel agency, with over 60 years in the market. I led communications and events across the vacation and corporate lines — most of it built from scratch: content, activations, brand, and the agency's first steps into a new digital era.
Main Cases
Milan and paris trip
Jetmar's thematic experiences are trips built around a traveller's passion. Drawing on my own creative DNA, I conceived a fashion journey to Milan and Paris — designed and presented from scratch, in collaboration with a leading Uruguayan fashion influencer for authentic reach.
I also helped create the 2024 launch event for the thematic line at Piso 40 — Montevideo's highest floor and one of its most prestigious venues — gathering press and influencers to amplify the brand.
Role: Concept, presentation design, influencer collaboration, launch event.
VIP Experiences
Our corporate accounts didn't need another booking — they needed a story worth telling. When Pedidos Ya, one of the country's biggest delivery platforms, wanted to reward its top clients, I designed a bespoke gastronomic journey through Michelin sushi restaurants in Miami, built entirely from scratch.
I created the concept, designed the client presentation and full itinerary, negotiated with restaurants and outlets, and personally accompanied the executives on the trip. It became the blueprint for VIP Experiences— a new product line for Jetmar's corporate division.
Role: Concept, pitch, itinerary, supplier negotiation, on-trip delivery.
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A curated networking format bringing premium partners (Iberia, MGallery, KLM) face to face with corporate travel managers at iconic venues — Four Seasons, Faena, Sheraton. Concept, partnerships, and on-site production. A new fixture in Uruguay's travel calendar.
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Led the partnership negotiation with Forbes to create the country's first Travel Summit, positioning Jetmar as the anchor of the category. Debuted 2025, returned 2026.
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Repositioned the corporate brand apart from the vacation line: distinct identity, logo, and a standalone website — a sharper calling card for the B2B market.